Makeup Collection

CREAMY CONCEALER: This lightweight, creamy concealer offers medium, buildable coverage and a dreamy satin finish. Precise application: applicator w...

Gives your skin a boost of hydration for a satin finish which doesn't flake. Available in 23 different shades. Cruelty-free, vegan and 100% free fr...

CREAM BLUSH STICK: Buildable cream blush stick melts into skin for a long-lasting, e.l.f.fortless flush and smooth, satin finish. BUTTERY FORMULA: ...

Perfect pigment: this palette contains four gorgeous shades that lets you mix and match to create your own signature look, from a natural tint to a...

ADVANCED FORMULA: Premium whitening serum featuring special intense red extract for ultimate skin brightening and rejuvenation NANO TECHNOLOGY: Uti...

LIP AND CHEEK TINT: Multi-use formula delivers a sheer wash of colour to lips and cheeks. LONG-LASTING BLUSH TINT: This lip and cheek tint delivers...

FLAWLESS FOUNDATION APPLICATION: The flat top of this triangular buffing brush applies foundation onto the skin evenly. SCULPTS & DEFINES: The ...

Vegan Formula & Cruelty Free 12 hours of pigmented wear Fade & transfer resistant Buttery blush that blends like powder & glides like b...

CREATES FLAWLESS BLENDING: The e.l.f. Buffing Foundation Brush is designed to distribute product evenly by blurring product into the skin in a buff...

BLENDS EYESHADOW & SETS CONCEALER: The e.l.f. Fluffy Eye Blender Brush blends eyeshadow with ease and can be used to set concealer with powder....

PERFECT FOR OUR PUTTY BRONZER: The best makeup brush for applying our Putty Bronzer With its unique angled brush head and semi-stiff bristles, this...

PUFFS FOR POWDER APPLICATION: A flawless makeup application at your fingertips with e.l.f. Cosmetics Halo Glow Pinkie Puffs This finger-sized, mini...

ALL-IN-ONE BRUSH SET: Create a 10 out of 10 makeup look The e.l.f. 10 out of 10 Brush Set features 10 of the most popular brushes in one kit, perfe...

LIQUID BLUSH BRUSH: Densely bristled liquid blush brush for effortlessly blending out liquid stains and cheek tints into a diffused finish with an ...

ACHIEVE YOUR FAVORITE LOOKS: This 6-piece face brush set will give you everything you need to achieve all your favorite looks. FACE MAKEUP BRUSHES:...

ULTIMATE MAKEUP BRUSH SET: The e.l.f. Professional Set of 12 Brushes includes every brush you need for flawless full-face application. ERGONOMIC DE...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your ...

THE ULTIMATE BLUSH BRUSH: Apply and blend Camo Liquid Blushand other cream and liquid blusheslike a pro with the e.l.f. Cosmetics Liquid Blush Brus...

Strong grip for your make-up: the ultra-fine setting spray fixes your make-up for long durability and leaves a hydrated and dewy finish. Bring mome...

2 Squeeze Me Lip Balms: Set with Squeeze Me Lip Balm in two new and exclusive fragrances and shades that you have wanted Natural colour: super tran...

BUTTERY TINTED LIP BALM: Long-lasting nourishing lip balm with a buttery soft formula. BUILDABLE COLOR AND SHINE: Adds a wash of buildable color (c...

MAKEUP FOR colour-CORRECTING: Master the colour-correcting techniques youve seen all over your social feed and camouflage discolouration with these...

Mini Sized_Laka Lip Tint Korean lip tint infused with 10 fruit extracts. Looks like a lip gloss with a juicy glow and finishes as a non-sticky lip ...

High coverage, longewearing and perfect for hiding those pesky spots and under eye circles Gives your skin a boost of hydration for a satin finish ...