Makeup

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect. Why...

What it is: Loved for its high-shine finish (without the sticky feel), e.l.f. Cosmetics’ lush Lip Lacquer now features a new plush, lip-hugging do...

Get an elf grip with OG's best-selling primer! This hyaluronic acid enriched sticky AF gel formula fixes makeup, prepares it perfectly, smooths an...

This smooth, wear-anywhere lipstick was inspired by that first bite into a juicy piece of fruit. Swipe it on your lips for a touch of dialed-down ...

WHAT IT IS: A liquid, versatile glow booster with skin-friendly ingredients that gives your complexion a softening effect even in reality. Why you...

What it is: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin.Why we love:Full coverage with a satin...

Apply and blend Camo Liquid Blush—and other cream and liquid blushes—like a pro. e.l.f. Cosmetics Liquid Blush Brush features an angled brush head...

What is it: A hydrating, lightweight, and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness. Why we love:...

WHAT IT IS A super fine, two-phase setting spray that fixes makeup for a long time and gives a hydrated, dewy finish. Why you will love it: The tw...

Introducing: the best eyebrow gel for achieving the fluffy on trend “soap brows” with conditioning benefits. This extreme-hold brow gel instantly ...

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.Why we love:Gel primer formula grips makeup Gives ski...

What it is: An ultra-shiny, tinted lip oil that nourishes, moisturises and enhances their natural colour Why you will love it: - Non-adhesive, moi...